The challenge of this project has been the creation of a reel for Instagram and TikTok to promote Primavera Sound's record label: Primavera Labels, which celebrates its 10th anniversary. We have used the aesthetics of the 2000's, which is very fashionable nowadays, especially in the fashion trends of the Primavera Sound audience, while using the communication strategy of the teleshopping format to attract the attention of the public in a funny and casual way.
