One of the keys for a successful business is to have a good identity, appropriate to their products and public, which informs and attracts them.
El Nómada Goloso is a fictional pastry shop located in the center of the province of Granada, dedicated to the elaboration of exotic desserts from different countries, which will make you travel with your palate. Variety and quality are the most important qualities for the pastry chefs of El Nómada Goloso.
For the creation of the logo, the main ideas were that the design should be associated with food, sweets and travel. All this trying to get out of the style of traditional bakeries, since El Nómada presents a totally different concept.
Bocetos
Bocetos
Boceto logo
Boceto logo
Boceto logo
The identity manual comprises five chapters:
1. The introduction: where the history and instructions for use of the manual are explained.
2. The identity: the isotype, the logotype, the typography and the chromatic palette are presented.
3. The adaptability of the identity: scalability, proportion grid, formal and chromatic adaptability and incorrect uses.
4. Basic stationery elements: A4 letter, A4 envelopes, A4 business card and A4 folder.
5. Company and merchandising elements.
Some pages of the manual are shown below:
