The main character of this project is the famous Fiesta brand of sweets, focusing specifically on Lolipop, a strawberry-flavored chewy lollipop. The goal this time is to create for this sugary temptation an equally fun and sensational mascot to advertise Lolipop.
After a research and sketching process, Lola finally emerged, a crazy and wavy pop flamenco dancer in her twenties. And what's her story? Lola was a flamenca with no flair until one day she tried the wonderful Lolipop, and since then she has been dancing and having fun as if there was no tomorrow. Her motivations are to have fun with her friends and to make ingenious and flexible dance moves on the dance floor.
Character inspi
Sketches
Turn around
Expressions
Postures
